Sir Ben and Lady Ainslie appointed Ocean Ambassadors by the National Marine Aquarium

17th October 2018

Here at the National Marine Aquarium we’re delighted to welcome Sir Ben and Lady Ainslie as our latest NMA Ocean Ambassadors.

As Ocean Ambassadors, Ben and Georgie will work with us to connect young people and their families with the ocean and help us promote pro-Ocean behaviour. With their personal experiences & connections with the sea, Ben and Georgie will be well equipped to help us to inspire the nation to think about their actions for the greater good of the Oceans.

Whilst here in Plymouth with their young daughter Bellatrix, Ben and Georgie’s first duty as NMA Ocean Ambassadors was to visit local school St George’s Church of England Primary Academy to help with one of our Outreach workshops. The couple got to be hands on and involved with our team, helping school children make magnificent marine discoveries from the comfort of their own classroom.

As an educational charity, our Schools team delivers formal curriculum-led learning to 30,000 children on site, and a further 10,000 through regional outreach every year. In 2018, our 20th year, we’ve launched a national outreach programme with our first NMA Outreach hubs in Cardiff and Newcastle. As a charity we’ve set ourselves a target of reaching one million school children and young families a year, within the next five years, and we’re very excited that Ben and Georgie will play an important role in helping to achieve this goal.

Roger Maslin, our CEO here at the NMA, commented: “Ben and his family will be a great addition to our growing team of Ocean Ambassadors, setting a positive example for young families across the UK. Ben has an incredibly strong connection with our Oceans, which makes him a great advocate for encouraging our visitors and supporters to get involved with solving some of the issues facing our blue planet.”

Ben added: “As a family, we are excited to be supporting the National Marine Aquarium. We spend much of our time out on the water, so really understand the importance of looking after the Oceans. My experience of sailing has allowed me to see first-hand some of the unfortunate effects we have on our Ocean, so we want to help inspire pro-Ocean habits in other families. By supporting the NMA’s excellent Discovery and Learning programme, we also aim to inspire tomorrow’s leaders to protect our Oceans and promote the message of Ocean health and sustainability.”

When asked how she sees their future involvement with the NMA, Georgie said: “Living so close to the Ocean, walking our dogs on the beach and seeing our daughter wading and playing in the water makes you realise there is a huge job to be done in looking after what we have where our Oceans are concerned. That job is all of our responsibility – we are happy to help the NMA in whatever way we can.”

We’re delighted to be welcoming Sir Ben and Lady Ainslie as our Ocean Ambassadors for the NMA, and we look forward to seeing what this partnership holds for the benefit of marine conservation.


If you’d like to watch Ben & Georgie’s first interview on national television as NMA Ocean Ambassadors click here:

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